We put in long hours, as well as value speed, accuracy and efficiency at work. If we don't move fast, we will leave our customers waiting. If you worry about catching the 6PM train back home, you won't enjoy working here.

We are proactive and do not need to be managed. We know what needs to be done today, this week, next week and can get upset if someone let things sit. We openly express frustration in person when things should have done better or sooner. We argue because we trust each other.

Problems pop up all the time, and we face problems because they reveal our weaknesses. It could be a work process problem, or a customer complaint; however, we accept these problems and address them fast. Temporary quick fixes are signs of laziness; hiding problems is not honourable; not knowing what to do is not acceptable; and allowing the same problem to happen again is just stupid.

We have high standard on work for each stage, from customer communications, design, material cutting to case building. We hold each other accountable. Allowing careless mistakes, and imperfections to be passed to the next team member is loudly protested.

We find it worth the struggle to be challenged everyday, to build a brand by winning customer trust and overcome obstacles, and to work with people who share this mission. It is not just about making a living.